Privacy Policy

Privacy Policy 

Thank you for visiting This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website. We may change this policy at any time and all updates will be effective immediately. If you have any queries regarding this policy, please contact us at

Who we are?

MINISO Ireland is a registered company in Ireland trading as MINISO. We operate a physical store in the Jervis Shopping Centre, Dublin as well as an online store here at Our privacy policy below details how and why we collect information when you visit our website or purchase something from us. We respect your right to privacy and treat any personal data as completely confidential.

MINISO Ireland is part of the global MINISO Group. MINISO is a Japanese-Inspired lifestyle retailer offering a wide range of products for consumers. Since beginning business operations in 2013 under the stewardship of Chinese entrepreneur Ye Guofu, MINISO has explored a unique and novel business model in the retail field and to date have opened more than 4,200 stores worldwide.

When do we collect information?

We collect information from you when you register on our site, log in, place an order, subscribe to a newsletter, fill out a form, leave a comment or enter information on our site. When you make a purchase, it is necessary for us to collect information so we can process and deliver your order. All customer payments are securely processed through Stripe. By providing us with this information, you consent to it being collected, stored and used by us as per our terms and conditions and this privacy policy. If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

What personal information do we collect from the people that visit our website?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to help you with your experience.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

To personalise your experience and to allow us to deliver the type of content and product offerings in which you are most interested.

  • To improve our website in order to better serve you.
  • To allow us to better service you in responding to your customer service requests.
  • To administer a contest, promotion, survey or other site feature.
  • To quickly process your transactions.
  • To ask for ratings and reviews of services or products

When you make a purchase with us, we need to share certain elements of your information with our delivery partners in order to complete your delivery. We also use this information to communicate with you when necessary, screen our orders for potentially fraudulent activity and when in line with relevant consent that you have provided, provide you with additional information in relation to our products.

We may need to share your information for legal compliance and regulations. We will not share any of your details with any other third parties.

How do we protect your information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible. We use regular Malware Scanning. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology. We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information. All transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use ‘cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

  • Help remember and process the items in the shopping cart.
  • Understand and save user’s preferences for future visits.
  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies. If you turn cookies off, some of the features that make your site experience more efficient may not function properly.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Competition and E-Marketing

We regularly promote our product line through competition which may appear on our website or social media channels. Entry into these competitions is voluntary and information requested may include your name, email address, phone number and/or postal address. We may use these competitions as a method of gathering email addresses for our e-marketing mailing list but will specifically request your consent to be added to this list before adding your information to it. Your entry into any competition will not be contingent on providing this consent. You will also be able to remove yourself from any future e-marketing campaigns upon request – each email sent will include a link to unsubscribe. These emails will be sent through a third-party provider and will never be used to communicate any sensitive or private information. Our mailing list will be stored on the secure server of this third-party provider and only authorised MINISO employees will have access to it.

Safeguarding your information

We take all available and appropriate measures to ensure the safety of your information from loss, misuse and/or unauthorised access. All payments are processed securely through Stripe who have their own extensive security measures in place to ensure your privacy and security.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

What rights you have over your data?

If you have an account on this site, or have placed orders, left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

To request an exported file of your personal date or to request the erasure or your data, please send your request to

Where we send your data?

Visitor comments may be checked through an automated spam detection service.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.


We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out: Users opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

How does our site handle Do Not Track signals?

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?

It’s also important to note that we do not allow third-party behavioral tracking.