On February 9th, the five-day International Consumer Goods Fair (Ambiente Frankfurt) was held grandly in Frankfurt, Germany, attracting more than 4500 types of consumer goods exhibitors from all over the world to participate. MINISO was invited by the organizer once more to attend the exhibition, and brought a series of fashionable and quality products with strong sense of design to the exhibition.
Established in 1949, the Ambiente Frankfurt is held in February each year, which is the world’s largest and most influential international trade fair for consumer goods. As a result, it attracts thousands of exhibitors and tens of thousands of buyers every year for displaying goods and studying trends of consumer goods industry.
MINISO appeared at Ambiente with plenty of high quality and creative new products, including the series of Nordic design products, ceramic dinner set series, pink stationery series and aroma series, etc.
With the “high-quality, creative and low-price” products, MINISO was warmly welcome by visitors at the fair and highly praised by exhibitors of other countries. Excellent products undoubtedly combine the characteristics of high quality and good design. MINISO has always upheld the philosophy and the design concept of “simple, natural and quality”, and the lovely appearance of the products were deeply favored by consumers around the world.
It is worth mentioning that MINISO displayed the night lamp designed by the Nordic design team Permafrost at the fair. The milk-white night lamp is in the shape of human body, with cozy silicone texture as its lampshade. When the power is switched on, the light that passes through the lampshade is warm and sweet. The design of the night lamp was inspired by traditional Chinese paper lanterns.
The tableware series displayed is in black and white colors, and its design is simple but classic with high quality, especially the cutlery, with black color only, which is elegant, unique, and rarely seen in the European market. It is also the most popular product among those products displayed at the exhibition.
The inner design of the booth is simple, warm and comfortable, which attracted a large number of investors, suppliers and designers to negotiate and seek cooperation.
Good products are the strongest weapons for MINISO to explore the international market. Attending the Ambiente Frankfurt showed MINISO’s sincerity and devotion to develop its products. In the future, MINISO will continue to expand to the whole world, improve its reputation and realize the goal of opening more than ten thousands of stores in 100 countries and regions by 2022.