FLEXO lamp from Miniso contracted Spanish design studio BAMBÚ has won the German Red Dot Design award for 2020 in recent days. Previously, Miniso has four independent design products won this award.
The hose lamp, which won the German red dot award this time, adopts charging mode, can be easily adjusted by 360 °, and is light and portable. With folding and soft characteristics of the lamp tube, greatly improve the applicability in a variety of environments and conditions, not only for home desktop reading or office working, but also can be used for Providing fill light for social Live or selfie.
Since the establishment of design institute in 2018, Miniso has cooperated with the global excellent design team to develop original design products that make consumers more surprised. BAMBÚ studio insists on the concept of “design must meet the needs of life in function and beautiful”, which is consistent with the concept of “Better design,Better life” that Miniso insists on, so it can achieve very good performance in several product development. BAMBÚ studio had designed a small practical two-in-one mirror and an portable COCO water cup for creative products, which have also won praise from consumers.
At present, this FLEXO lamp has been sold in MINISO. The high level of product design combine with the competitive price creates a shopping experience with mini price but big surprise for every consumer, ensure them can enjoy high quality life necessities with good price. According to market forecast the purchasing ability and buying desire of consumers will affected by coronavirus in 2020, they will be more cautious and rational in the necessary shopping. The principle of competitive price with high quality that Miniso has always adhered can present advantages in the comparison of product cost performance.