Brand Profile

Brand Profile

MINISO, a Japan-based designer brand, was co-founded by Japanese designer Mr. Miyake Junya and Chinese young entrepreneur Mr. Ye Guofu in Tokyo, Japan, with the former serving as chief designer.

Sticking to the life philosophy of “simplicity, nature and good quality” and the brand proposition of “returning to the nature”, MINISO focuses on life supplies with aesthetic beauty. With the core values of excellent product design, high cost performance and comfortable shopping experience, MINISO gains popularity among consumers, which sets the personalized consumption trend in the household market.

Co-Founders

Miyake Junya

Miyake Junya is the initiator of global superior product consumption. He was a contracted designer of a number of international fashion & casual brands, who serves as the co-founder and chief designer of MINISO, a Japan-based designer brand.

Ye Guofu

As the co-founder and CEO of MINISO, Ye Guofu accumulated immense mastery in trendy fashion during the period of Chinese economic transformation and seized the opportunity to improve the social quality consumption patterns, bringing a brand new business model in China, which almost monopolizes China’s offline flow of customers.

Designer Team

The nature of human beings is endowed with magical powers, and we enjoy all that nature has given us. Once we learn from the nature and create from it, we may feel the joy of life!

Brand Culture

With the unprecedented prosperity of world economy, luxury brands from Europe are blindly pursued by customers. However, counterfeit goods spread all over the market. This results in people’s two extreme consumption patterns.

As a reflection and criticism of this situation, MINISO was born!